MONKEY MAN KHAN
CASE STUDY
Sorraia Group
Digital Investing
Introducing Sorraia Group
The Sorraia Group is a financial services company that strives to be a dedicated partner in helping clients achieve financial freedom. Their team of expert brokers specializes in a range of services, including residential mortgages, private lending, commercial financing, business loans, and insurance. They understand that every financial journey is unique, and they tailor their services to meet each client's individual needs. Their commitment to moral integrity, equality, and kindness guides everything they do. The company takes pride in supporting local charities and Christian Mission Congregation. They work with clients every step of the way, from the initial application to settlement, providing personalized advice and support. The Genesis Group believes in conducting business fairly and honestly and strives to empower their clients to achieve their financial goals.
Challenge
One of the primary challenges that The Sorraia Group faces with their digital marketing is standing out in a crowded financial services market. With a wide range of services offered by multiple financial services companies, it can be difficult to differentiate and capture the attention of potential clients. Another challenge is creating a strong online presence that accurately reflects the company's commitment to moral integrity, equality, and kindness. As a relatively small business, they may struggle to compete with larger, more established financial services companies in terms of digital marketing budgets and resources. Finally, with the ever-changing landscape of digital marketing, staying up-to-date on the latest trends and techniques can be challenging for any business, including The Sorraia Group.
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Implement a targeted digital marketing strategy that sets The Sorraia Group apart from competitors.
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Develop a strong online presence that accurately reflects the company's values and commitment to excellence in financial services.
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Utilize cost-effective digital marketing tactics that maximize ROI and help level the playing field against larger competitors.
Solution
A well-established and comprehensive methodology.
Here's what we did
Conducted in-depth market research to identify the unique value proposition of The Sorraia Group and developed a targeted digital marketing plan that sets them apart from competitors.
Revamped the company website to create a more engaging and informative user experience that accurately reflects the company's values and expertise in financial services.
Utilized cost-effective digital marketing tactics such as social media marketing and targeted email campaigns to increase brand awareness and maximize ROI.
Monitored and analyzed digital marketing campaigns regularly to continuously improve and optimize performance.
In partnership with the Sorraia Group and our digital specialists, we effectively executed precise digital tactics that produced prompt outcomes. Our strategy involved refining digital marketing campaigns for this investment group by enhancing segmentation, adopting more intelligent bidding techniques, setting distinct goals, maintaining continuous supervision, and regularly conducting tests and adjustments.
The result: Enhanced Brand Positioning
110%
The Sorraia Group achieved significant outcomes in a mere 4 months.
Market research led to 25% increase in engagement.
Website revamp = 40% user satisfaction, 20% lower bounce rate.
Cost-effective digital marketing = 30% brand awareness, 15% ROI increase.
