MONKEY MAN KHAN
CASE STUDY
SIGMA PI
Growing Online With SIGMA PI
Introducing SIGMA PI
With 233 chapters across American universities, Sigma Pi is a college fraternity that had over 5,000 undergraduate members and more than 110,000 alumni as of 2021. The fraternity is headquartered in Nashville, Tennessee. Since its founding in 1897, Sigma Pi has prioritized leadership, scholarship, and community service as its core values, and has been recognized for its contributions to the communities it serves.
Challenge
Despite having a strong presence across American universities and a long-standing tradition of prioritizing leadership, scholarship, and community service as its core values, Sigma Pi faces challenges in establishing a strong and effective digital presence. With the rapidly-evolving digital landscape and increasing importance of online engagement, the fraternity must find new and innovative ways to connect with its members and alumni while staying true to its mission and values.
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Establishing a digital strategy that aligns with Sigma Pi's values and engages members and alumni effectively.
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Managing a large and diverse online community across various digital channels.
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Adapting to new technologies and trends while maintaining consistency and authenticity in the fraternity's digital presence.
Solution
A proven rigorous methodology
Here's what we did
Created a comprehensive digital strategy that aligns with Sigma Pi's values and focuses on engaging members and alumni through targeted digital campaigns.
Implemented a centralized platform that streamlines communication across various digital channels and provides a consistent experience for members and alumni.
Established a digital training program to ensure that members have the skills and knowledge needed to effectively represent Sigma Pi online and maintain a positive digital presence.
Conducted regular research on emerging digital technologies and trends to identify opportunities for Sigma Pi to innovate its digital presence while maintaining authenticity.
By implementing digital strategies for Sigma Pi, we were able to achieve prompt outcomes. Our approach was refined through a collaborative effort between the brand and our digital experts. This involved improved segmentation of shopping campaigns, more intelligent bidding strategies, well-defined objectives, continuous monitoring, and frequent testing and optimization.
The result: Increased Engagement
87%
Sigma Pi achieved impressive outcomes within a short period of 3 months.
Online channels contributed to a 56% increase in revenue.
There was a reduction of 32% in the cost of advertising.
The Clickthrough Rate experienced a boost of 125%.
